To successfully advertise our chloroplast tours, we are going to need to do a lot of things. We will need to be advertising in multiple media outlets, such as television, billboards, magazines, the internet, and radio. There will be online interactive tours and live streaming of photosynthesis. We will also be uploading biology study guides regarding photosynthesis.
-For television, we will be advertising out tours on specific channel, such as History channel, the Science Channel, and PBS. These channels are being viewed by our target audience, intellectual families with an interest in science. We will be heavily advertising on Nova, a scientific series on PBS.
-For our billboard campaign, we will be big and bold. We will be jumping out at the unsuspecting driver with not a picture, but a video. It will be showing the inside of a chloroplast, and photosynthesis happening in real time on a live stream.
-For magazines, we will be advertising in Scientific America, Science Magazine, Discover, and National Geographic. Our target audience will read these magazines, so we will be investing most heavily in these magazines.
-On the internet, we will be running ads on the websites of all of the magazines that we are advertising on. We will also be running live streaming of photosynthesis, much like our billboard campaign. In addition to the live streaming, there will be interactive tours of different cells that people can use.
-On the radio, we will be keeping it simple. We will be heavily advertising on National Public Radio. Our most recent survey shows that people who would be interested in our tours listen to public radio.
Using these mediums, we hope that we will bring in many potential clients to our webpage, and hopefully, be very successful.
Tuesday, December 20, 2011
Monday, December 19, 2011
Itinerary of the trip
8:00: Wake up for a full day of SCIENCE!
8:30-9:30: Breakfast
9:45: Board the USS Bio and meet with tour guide, Ernie.
10:00: Enter the cell and chloroplast
10:00-11:30: Observe the light dependent reaction. This includes photosystem II, where water is broken down and where sunlight is used to energize electrons in the electron transport chain. You will also observe photosystem I, where the energized electrons in the electron transport chain are used to turn NAD+ into NADPH, and hydrogen molecules that were pumped into the thylakoid now diffuse through a protein channel in the thylakoid membrane, turning ADP into ATP.
11:30-1:00: Have lunch and discuss what you have seen with your tour guides and your fellow tourists.
1:00-3:00: Observe the light independent reaction. The light independent reaction takes place in the stroma, which is the liquid inside of the chloroplast. The ATP and NADPH molecules that you saw being made before is now used to rearrange the carbon molecules in a process called the Calvin Cycle, and after two cycles of this, a high energy carbon molecule, glucose, is made.
3:00: Leave the cell and return to the docking bay.
3:30: Leave with lots o’ new knowledge!
8:30-9:30: Breakfast
9:45: Board the USS Bio and meet with tour guide, Ernie.
10:00: Enter the cell and chloroplast
10:00-11:30: Observe the light dependent reaction. This includes photosystem II, where water is broken down and where sunlight is used to energize electrons in the electron transport chain. You will also observe photosystem I, where the energized electrons in the electron transport chain are used to turn NAD+ into NADPH, and hydrogen molecules that were pumped into the thylakoid now diffuse through a protein channel in the thylakoid membrane, turning ADP into ATP.
11:30-1:00: Have lunch and discuss what you have seen with your tour guides and your fellow tourists.
1:00-3:00: Observe the light independent reaction. The light independent reaction takes place in the stroma, which is the liquid inside of the chloroplast. The ATP and NADPH molecules that you saw being made before is now used to rearrange the carbon molecules in a process called the Calvin Cycle, and after two cycles of this, a high energy carbon molecule, glucose, is made.
3:00: Leave the cell and return to the docking bay.
3:30: Leave with lots o’ new knowledge!
Sunday, December 18, 2011
Stop the destruction of plants and trees
Rain forests used to cover 14% of the earth and now they only cover 6% of the planet. If the people on the plant continue what they are doing, then all the rain forests will be gone within 40 years. Not only are people destroying the rain forests, but forest areas all around the planet. The mass destruction of plants and trees should be stopped at all costs because it is harmful to our environment, and reduces benefits given to us by photosynthesis produced in the plants.
People have to protect our environment from harm that will come to it. The more trees destroyed the more CO_2 is build up in the atmosphere causing a greenhouse effect. With more trees being ripped up the soil it was planted in will be depleted of nutrients needed for other plants to grow. Trees in the wild are often used as storm and wind breakers to make the force less powerful. If the trees are gone then the storm or wind will hit a place full force, probably destroying whats in its path. Without trees not only would humans be in danger, but animals would lose their habitat. Many species use trees as homes and if people destroy trees they are destroying animal habitats. Everyone being on the plant needs a home. As for being harmful it is devastating, but it is also reducing our benefits.
By destroying the plants around civilization, the people lose some of the benefits given to us by the process photosynthesis that goes on within the plants. The human race breathes in oxygen to live, and by cutting down trees we are losing the source of oxygen creation. We would lose the very thing we need to live. Plants serve as food for all animals and animals use the glucose from the plants to give them energy. Then eventually we die and decompose, then the plants use the nutrients we left behind as food. This the great circle of life and if humans destroy the trees and plants this cycle will not be able to continue. With oxygen produced by the plants greenhouse gasses and effect are both reduced not only benefiting our the people but the whole plant instead.
With people protecting the plants and trees we would be protecting the environment and would receive more benefits from photosynthesis within the plants. If we stop the destruction of trees and plants, then we could save many animals as well. Every living thing would be connected and would help sub-stain the planet to use for many more years to come.
People have to protect our environment from harm that will come to it. The more trees destroyed the more CO_2 is build up in the atmosphere causing a greenhouse effect. With more trees being ripped up the soil it was planted in will be depleted of nutrients needed for other plants to grow. Trees in the wild are often used as storm and wind breakers to make the force less powerful. If the trees are gone then the storm or wind will hit a place full force, probably destroying whats in its path. Without trees not only would humans be in danger, but animals would lose their habitat. Many species use trees as homes and if people destroy trees they are destroying animal habitats. Everyone being on the plant needs a home. As for being harmful it is devastating, but it is also reducing our benefits.
By destroying the plants around civilization, the people lose some of the benefits given to us by the process photosynthesis that goes on within the plants. The human race breathes in oxygen to live, and by cutting down trees we are losing the source of oxygen creation. We would lose the very thing we need to live. Plants serve as food for all animals and animals use the glucose from the plants to give them energy. Then eventually we die and decompose, then the plants use the nutrients we left behind as food. This the great circle of life and if humans destroy the trees and plants this cycle will not be able to continue. With oxygen produced by the plants greenhouse gasses and effect are both reduced not only benefiting our the people but the whole plant instead.
With people protecting the plants and trees we would be protecting the environment and would receive more benefits from photosynthesis within the plants. If we stop the destruction of trees and plants, then we could save many animals as well. Every living thing would be connected and would help sub-stain the planet to use for many more years to come.
The tour
Welcome Folks! My name is Ernie, and you are about to see how plants make energy using only water, sunlight, and carbon dioxide. Please sit in your seats and fasten your seatbelts, because we are about to enter the cell. (Once cell is entered) Now, we are about to enter the chloroplast, the organelle that is responsible for photosynthesis within the cell. (Enter chloroplast).
The first part of photosynthesis is the Light Dependent reaction. This takes place in the grana, structures within the chloroplast. If you look to the left, you can see it. It looks like a stack of coins. Each “coin” in the grana is called a thylakoid. In Photosystem II, the first part of the light dependent reaction, chlorophyll, the light capturing pigment within the chloroplast, captures energy from the sun’s rays. Chlorophyll is what makes the leaves of plants and trees green. The energy is used to energize electrons in the electron transport chain, which is located in the thylakoid. These electrons come from H2O. The water is broken down into electrons, which go into the electron transport chain, oxygen, which is released as waste, and hydrogen, which is pumped through the thylakoid membrane for later use. Next comes Photosystem I, the second part of the light dependent reaction. Try not to get confused, just remember that photosystem II comes before photosystem I. In this phase, the energized electrons in the electron transport chain are used to turn NAD+ into NADPH, an energy molecule much like ATP. Next, the hydrogen molecules that were pumped into the thylakoid now diffuse through a protein channel in the thylakoid membrane, turning ADP into ATP. This process is called ATP synthase. The ATP and NADPH that were produced now go to the second stage of photosynthesis, the light independent reaction.
(Move away from the thylakoid and go to the stroma where the calvin cycle is taking place). The light independent reaction uses the energy made in the light dependent reactions to make sugars, specifically glucose. When you eat your salad, you are eating the sugars made by these plants. The light independent reaction takes place in the stroma, which is the liquid inside of the chloroplast. Think of the stroma as the cytoplasm of the chloroplast. All around us, something called the Calvin Cycle is happening. The Calvin Cycle uses CO2 molecules. The ATP and NADPH molecules that we saw being made before is now used to rearrange the carbon molecules, and after two cycles of this, a high energy carbon molecule, glucose, is made. The ADP and NAD+ is sent back to the light dependent reaction to be made into ATP and NADPH again.
Through these processes, plants make energy. In the Winter, they use their stored energy to survive through the winter, only to start once again in the Spring. With only water, sunlight, and carbon dioxide, these plants survive. I hope that all of you leave this tour filled with an understanding of the world around us. As you leave the ship, you will see a box for donations, and tips are much appreciated. Once again, my name is Ernie, and I hope that you all have a wonderful day.
The first part of photosynthesis is the Light Dependent reaction. This takes place in the grana, structures within the chloroplast. If you look to the left, you can see it. It looks like a stack of coins. Each “coin” in the grana is called a thylakoid. In Photosystem II, the first part of the light dependent reaction, chlorophyll, the light capturing pigment within the chloroplast, captures energy from the sun’s rays. Chlorophyll is what makes the leaves of plants and trees green. The energy is used to energize electrons in the electron transport chain, which is located in the thylakoid. These electrons come from H2O. The water is broken down into electrons, which go into the electron transport chain, oxygen, which is released as waste, and hydrogen, which is pumped through the thylakoid membrane for later use. Next comes Photosystem I, the second part of the light dependent reaction. Try not to get confused, just remember that photosystem II comes before photosystem I. In this phase, the energized electrons in the electron transport chain are used to turn NAD+ into NADPH, an energy molecule much like ATP. Next, the hydrogen molecules that were pumped into the thylakoid now diffuse through a protein channel in the thylakoid membrane, turning ADP into ATP. This process is called ATP synthase. The ATP and NADPH that were produced now go to the second stage of photosynthesis, the light independent reaction.
(Move away from the thylakoid and go to the stroma where the calvin cycle is taking place). The light independent reaction uses the energy made in the light dependent reactions to make sugars, specifically glucose. When you eat your salad, you are eating the sugars made by these plants. The light independent reaction takes place in the stroma, which is the liquid inside of the chloroplast. Think of the stroma as the cytoplasm of the chloroplast. All around us, something called the Calvin Cycle is happening. The Calvin Cycle uses CO2 molecules. The ATP and NADPH molecules that we saw being made before is now used to rearrange the carbon molecules, and after two cycles of this, a high energy carbon molecule, glucose, is made. The ADP and NAD+ is sent back to the light dependent reaction to be made into ATP and NADPH again.
Through these processes, plants make energy. In the Winter, they use their stored energy to survive through the winter, only to start once again in the Spring. With only water, sunlight, and carbon dioxide, these plants survive. I hope that all of you leave this tour filled with an understanding of the world around us. As you leave the ship, you will see a box for donations, and tips are much appreciated. Once again, my name is Ernie, and I hope that you all have a wonderful day.
Tuesday, December 6, 2011
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